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Daniel Wellington

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Daniel Wellington loved to wear his watches on old NATO straps. We liked the idea and feel of the mix so much that we wanted to incorporate the idea into our own line of watches. We felt it important to make the watch thin and elegant – we wanted a clean design, without too many features, that would look good with the different patterns and colours of the iconic NATO straps. 


After returning from his trip, Filip sat down and started looking at different combination he liked himself. It was important that he loved the watch personally, or he knew that he could never sell it and be proud of it.

Slowly but surely, a beautiful watch emerged. It was thin, refined and perfectly round. It was minimalistic and without too many features.

We believe that the traditional, yet crisp design blends together perfectly with the colourful NATO strap and elegant leather strap who will appeal to almost everyone with a sense for classic and timeless design.

Check in store for available pieces.




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